Karl Lagerfeld recently hand picked British pop star Lily Allen to be the fresh new face of the Chanel Fall/Winter 09' advertising campaign. Lagerfeld said he chose Allen because, “She’s fun!” While I too, love Lily Allen, the fact that Karl Lagerfeld is going for a young and fun girl poses a question. Is he trying to target a younger demographic? And if so, is he going to target the younger demographics wallet? Karl previously mentioned in earlier statements that he has no interest in altering any of his prices due to the economic decline. Hence, I would find it to be greatly improbable that the most arrogant man on the planet is capable of having a change of heart.
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